Big Data Knows You, Better Than You Do

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Big Data Knows You, Better Than You Do

No Such Thing As A Free Meal There are always strings attached, they say. Perhaps this is nowhere more true than in the human mind, which believes itself to be in charge of its own conscious decisions when evidence frequently suggests otherwise. We, humans, tend to at least implicitly believe that we have “free will”, which is to say the ability to make choices with them being in some sense intrinsically determined in advance. Tor Nørretranders is just one of many researchers who has argued (in his book “The User Illusion: Cutting Consciousness Down to Size”) that humans have an

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